My order arrived damaged. What should I do?

We're sorry to hear that. Please contact our support team within 48 hours of delivery with your order number and a photo, and we'll arrange a replacement or refund.

What is your returns policy?

Non-perishable items can be returned within 30 days if unopened and in their original condition. For food-safety reasons, perishable products cannot be returned unless faulty.

How long does delivery take?

Standard delivery usually takes 2–5 working days from dispatch. You'll receive a tracking link by email as soon as your order is on its way.

Do you ship internationally?

We currently ship to selected countries. Available destinations and shipping costs are shown at checkout once you enter your delivery address.

What do you use instead of wheat flour?

We use a blend of gluten-free starches and flours such as tapioca, potato, rice, and pea protein to recreate the taste and texture of traditional bread without any gluten.

Where palm oil is used it is RSPO-certified and sustainably sourced, and many of our products are palm-oil-free. The full ingredient list is printed on every pack.

Are BFree products vegan?

Almost all BFree products are 100% plant-based and certified vegan. A small number contain egg or honey, so look for the vegan logo on the packaging to be sure.

Do BFree products contain nuts?

The majority of our range is free from peanuts and tree nuts. Because recipes can change, always check the allergen panel on the pack before eating, especially if you have a severe nut allergy.

Are all BFree products gluten-free?

Yes, every BFree product is certified gluten-free and made in a dedicated gluten-free facility. We never use wheat, barley, or rye, so all our breads, wraps, and rolls are safe for a gluten-free diet.

How do I delete my account?

To delete your account and associated data, contact our support team from your registered email address and we'll process your request in line with data-protection rules.

How do I update my profile details?

Log in and go to Account Settings to update your name, email, delivery addresses, and communication preferences at any time.

Are your products suitable for coeliacs?

Our products are made in a dedicated gluten-free bakery and independently certified, making them suitable for people with coeliac disease and gluten sensitivity.

What is the shelf life of your products?

Shelf life varies by product and is printed as a best-before date on every pack. Freezing extends freshness well beyond that date.

How should I store BFree bread?

Store unopened bread in a cool, dry place out of direct sunlight. Once opened, reseal the bag tightly and eat within a few days, or freeze to keep it fresh for longer.

Is there a minimum order value?

There's no minimum order value. However, orders above a set amount qualify for free standard shipping — the threshold is shown in your basket at checkout.

What payment methods do you accept?

We accept all major credit and debit cards as well as Apple Pay, Google Pay, and PayPal. All payments are processed securely.

Can I change or cancel my order?

We can amend or cancel an order only before it has been dispatched. Contact our support team as soon as possible and we'll do our best to help.

How do I track my order?

Once your order is dispatched, we'll email you a tracking link. You can also view tracking details at any time under Order History in your account.

Are your products high in fiber?

Many BFree products are high in fiber thanks to our blend of wholesome ingredients. Check the nutrition panel on each pack for exact values.

Do you offer samples or trial packs?

We run sampling promotions from time to time. Sign up to our newsletter to be the first to hear about trial packs and special offers.

How do I contact customer support?

You can reach our customer-support team via the contact form on our website or by email. We aim to reply within one working day.

Is BFree a certified gluten-free brand?

Yes. BFree is independently certified gluten-free, and our products are produced in a dedicated gluten-free facility to avoid cross-contamination.

Do you ship BFree food products directly?

We don't ship food products directly, but you can use our Store Locator to find BFree products at retailers near you, or purchase online through our retail partners.

What is your return policy for merchandise?

We accept returns within 30 days of purchase for unworn, unwashed items with original tags. Contact support@bfreefoods.com to initiate a return.

Can I track my merchandise order?

Yes! You'll receive a tracking number via email once your order ships. Use this to track your package on our shipping partner's website.

How long does merchandise shipping take?

Standard shipping takes 5-7 business days within UK/Ireland, 7-10 days for EU. Express shipping is available at checkout for faster delivery.

Where do you ship BFree merchandise?

We currently ship BFree merchandise (apparel, tote bags, water bottles) to UK, Ireland, and select EU countries. Shipping costs and delivery times vary by location.

How can we help?

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My Account FAQs

How do I reset my password?

Change your password or recover access to your account easily.

How do I update my profile?

Read instructions for edit personal information and preferences.

Recommended FAQs for You

How can I be sure there's no cross-contamination?

All BFree products are made in dedicated gluten-free facilities with rigorous testing. We monitor every batch to ensure compliance with strict standards.

Taste, Texture & Quality

Has BFree changed their recipe recently?

BFree continuously works to improve their products. If you've noticed a difference, reach out to their customer support, who can clarify any recent formulation updates for your specific product.

My BFree wraps tasted different than expected, what should I do?

Product quality is BFree's top priority. If you had an unsatisfactory experience, please contact customersupport@bfreefoods.com with the product details and best-before date. They take all feedback seriously and want to make it right.

Are BFree's High Protein Wraps different from the original wraps?

Yes, the High Protein Wraps are formulated with extra rice protein, offering approximately 11g of protein and 6g of fiber per serving. They have a slightly different texture and are designed for consumers prioritizing protein intake.

Why do BFree wraps contain bamboo fiber?

Bamboo fiber is a natural, sustainable source of dietary fiber that helps give BFree products their structure and high fiber content. It's a common ingredient in premium gluten-free products.

Are BFree products better toasted or at room temperature?

Both work great. BFree wraps are delicious at room temperature for cold wraps and sandwiches. Warming them in a dry pan or toasting them briefly enhances softness and flavor. BFree bread is particularly good lightly toasted.

How do BFree wraps compare to regular tortillas?

Many customers, including those who aren't gluten-free, say they can't tell the difference. BFree's wraps are soft and strong enough for quesadillas, burritos, and wraps, holding their shape even when heated.

Do BFree wraps have a smell when you open the package?

BFree's fermented ingredients can produce a mild aroma when first opening the package, which is normal and a sign of the natural fermentation process. This dissipates quickly and doesn't affect the taste of the product.

What's the texture of BFree bread like?

BFree's Homestyle Sandwich Loaves offer a soft, yeasty texture similar to conventional bread. Customers frequently describe them as having no funny taste and no funny smell, a common concern with gluten-free breads.

Do BFree wraps crack or break when you roll them?

BFree's Soft Original Wraps and Sweet Potato Wraps are specifically designed to be soft and pliable. They roll without cracking and hold up well when filled. For best results, store them properly and bring to room temperature before using.

What do BFree wraps taste like?

BFree wraps are designed to taste and feel as close to regular wraps as possible. Customers frequently say they wouldn't know they're gluten-free. The Soft Original Wraps in particular are praised for being soft, thin, and tasting like regular wraps.

Cross-Contamination, Safety & Manufacturing

Does BFree trace their ingredients?

Yes, BFree has full traceability systems that track products from farm to fork. Every batch can be traced back to its ingredient sources.

Can I trust the gluten-free label on BFree products?

Absolutely. BFree's GFCO certification means an independent third-party verifies their gluten-free claims. Combined with their dedicated facility and BRC certification, BFree products meet the highest safety standards in the industry.

How does BFree test for gluten?

BFree tests at multiple stages, incoming ingredients, during production, and finished products, ensuring everything remains below the 20ppm threshold. Their processes are comparable to medical-grade environments.

What does dedicated gluten-free facility mean?

It means the entire BFree production site is 100% gluten-free. Unlike brands that share manufacturing lines with gluten products and clean between runs, BFree's facility never handles gluten-containing ingredients at all.

Is there a risk of cross-contamination with BFree products?

BFree operates a dedicated gluten-free facility, no gluten-containing products are manufactured on site. Every ingredient is tested before entering the facility, and suppliers are audited in person.

Storage, Shelf Life & Freezing

What's the best-before date format?

Check the tag or printed date on the package. The format may vary by market: DD/MM/YYYY in UK/EU, MM/DD/YYYY in US.

Do BFree products come in resealable packaging?

Most BFree products come in resealable packaging for freshness. The Soft Original Wraps, for example, feature a resealable bag.

Can I use BFree wraps straight from the freezer?

It's best to defrost wraps first so they remain pliable. If you're toasting or heating them, for example for quesadillas, you can use them from frozen with a slightly longer cook time.

Why is the shelf life short compared to regular bread?

BFree products use fewer preservatives and no artificial ingredients, which means a naturally shorter shelf life. Freezing is the best way to keep products fresh longer.

How do I defrost BFree products?

Defrost at room temperature for approximately 4 hours. For wraps, you can separate individual wraps before freezing for easy single-serve defrosting.

Can I freeze BFree products?

Yes! All BFree products can be frozen. Freeze before the best-before date for maximum freshness. This is a great way to extend shelf life if you won't use the whole pack quickly.

How long do BFree products last after opening?

Once opened, BFree bread should be used within 2-3 days for optimal freshness. Wraps have a slightly longer opened shelf life. Always check the specific product packaging for storage guidance.

How should I store BFree products?

Store BFree products in a cool, dry place away from direct sunlight. After opening, reseal the bag or transfer to an airtight container.

Where to Buy & Availability

Are all BFree products available in every country?

No, the product range varies by market. Some products are specific to certain regions, for example Naan Bread may be UK/Ireland only, while the Homestyle Loaf is a US focus. Check your local BFree website for available products.

Does BFree offer coupons or discounts?

Yes! BFree regularly shares coupons and discounts through their newsletter, social media, and special promotions, like their celiac awareness coupons offering $8 off. Sign up for the BFree newsletter for the latest deals.

Why can't I find a specific BFree product at my store?

Product availability varies by retailer and region. If your preferred product isn't stocked locally, contact BFree at customersupport@bfreefoods.com, who can help connect you with the right stockist or provide alternatives.

Can I buy BFree products online?

Yes, BFree products can be ordered through online grocery delivery services like Ocado (UK), Instacart (US), and through the online stores of major retailers like Tesco and Walmart.

Is BFree available in Australia?

Yes, BFree is expanding into the Australian market. Check bfreefoods.com for current stockist information.

Where can I buy BFree products in mainland Europe?

BFree products are available in the Netherlands (Jumbo, Albert Heijn), Spain (Carrefour, Alcampo), Finland, Norway, and Denmark, with the range expanding to new markets.

Where can I buy BFree products in Canada?

BFree products are available at Costco locations across Canada.

Where can I buy BFree products in the US?

BFree products are available at Costco, Publix, Sprouts Farmers Market, Stop & Shop, Walmart, and Whole Foods, among other retailers.

Where can I buy BFree products in Ireland?

BFree is available at Tesco, Dunnes Stores, and SuperValu across Ireland.

Where can I buy BFree products in the UK?

BFree products are available at Tesco, ASDA, Waitrose, Co-op, Ocado, and Booth's, among other retailers. Use the store locator at bfreefoods.com to find your nearest stockist.

Community, Events & Brand Engagement

What is the KickoffLabs BFree giveaway?

KickoffLabs is a platform BFree uses to run some of their giveaways online. You can enter select competitions directly through the BFree website via these landing pages.

Does BFree work with influencers?

Yes, BFree partners with food bloggers, gluten-free community influencers, and content creators to share recipes, reviews, and real experiences with their products.

Does BFree support celiac awareness?

Yes, BFree actively supports Celiac Awareness Week/Month, partners with organizations like the Celiac Disease Foundation, and shares educational content about celiac disease and gluten sensitivity.

Does BFree have a newsletter?

Yes, sign up at bfreefoods.com to receive monthly updates including new products, recipes, discounts, community news, and event invitations.

Can I share my BFree recipe or story?

Absolutely! Tag @bfreefoods on Instagram or share your experience on Facebook. BFree features customer recipes and stories on their social channels and website.

How do I follow BFree on social media?

Follow @bfreefoods on Instagram (68K+ followers) and BFree/BFreefood on Facebook (155K+ followers) for recipes, giveaways, product news, and community content.

Does BFree host events?

Yes! BFree has hosted events like the Summer Social rooftop party and partnered with the Gluten Free Dinner Club for community gatherings. Follow @bfreefoods on social media for upcoming event announcements.

What is BFree's Wrapped in Love campaign?

Wrapped in Love is BFree's community-centered campaign celebrating the love and care that goes into sharing food with family and friends, because being gluten-free shouldn't mean missing out on those moments.

How do I enter a BFree giveaway?

Follow @bfreefoods on Instagram, like the giveaway post, and tag a friend in the comments. Some giveaways also accept entries through BFree's website. Details are always in the giveaway post.

Does BFree run giveaways?

Yes! BFree regularly runs giveaways on social media and through their website, including prizes like Le Creuset pans, SMEG appliances, Hexclad cookware, and airfryers alongside BFree product bundles.

Product Basics & General Info

How can I contact BFree?

You can email customersupport@bfreefoods.com. Be sure to include your country so they can respond with relevant information for your region.

Has BFree won any awards?

BFree was named Food Business Review Europe's Company of the Year 2026 for its commitment to premium ingredients, food safety, and innovation in the gluten-free category.

How is BFree different from other gluten-free brands?

BFree stands out through its dedicated gluten-free facility with no shared lines with gluten products, top-tier certifications (BRC, GFCO, Kosher), and products that prioritize both taste and nutrition, with many high in fiber and protein.

Is BFree only for people with celiac disease?

No. BFree products are enjoyed by people with celiac disease, gluten sensitivity, wheat allergies, dairy-free diets, and also by health-conscious consumers looking for high-protein, high-fiber alternatives. Many non-GF family members love BFree products too.

Does BFree have a tagline or mission?

BFree's motto is Eat Happy. Their mission is to make delicious, nutritious food that's free from all major allergens, so nobody has to miss out.

What does BFree stand for?

BFree stands for being free from gluten, wheat, dairy, and other common allergens, enabling people to eat freely and happily without worrying about ingredients.

Is BFree a new brand?

No, BFree has been established for over a decade and has grown into one of the leading gluten-free brands globally, now available in the UK, Ireland, mainland Europe, the US, Canada, and Australia.

What products does BFree offer?

BFree's product range includes Soft Original Wraps, High Protein Wraps, Sweet Potato Wraps, Quinoa & Chia Seed Wraps, Stone-Baked Pitta Bread, Homestyle Sandwich Loaves (White Sourdough and Seeded Brown), Pizza Bases, Baguettes, Naan Breads, and Sweet Treats including Sicilian Lemon Tartlets and Chocolate Cakes.

Where is BFree made?

BFree operates a dedicated gluten-free flatbread facility, the largest of its kind globally. All products are manufactured in a 100% gluten-free environment with no risk of cross-contamination from wheat or gluten-containing grains.

What is BFree?

BFree is a premium gluten-free food brand making wraps, bread, pitta, pizza bases, and sweet treats. Everything BFree makes is certified gluten-free, wheat-free, and dairy-free.

Allergens & Dietary Requirements

Are BFree products low-carb or keto-friendly?

BFree's High Protein Wraps are notably lower in carbs than many gluten-free alternatives. While they may not be strict keto, they're a popular choice for people managing blood sugar or following low-carb diets. Check the nutrition panel for specific carb counts per product.

Is BFree suitable for people with autoimmune conditions?

Many people with autoimmune conditions like Hashimoto's thyroiditis, who follow strict gluten-free diets, enjoy BFree products. However, always consult your healthcare provider about dietary choices related to your specific condition.

What are the main ingredients in BFree wraps?

Key ingredients typically include water, rice protein, tapioca starch, bamboo fiber, rice flour, sunflower oil, chicory root fiber (prebiotic), psyllium husk, and natural flavors. Specific ingredients vary by product, so always check the label.

Does BFree contain sesame?

Some BFree products carry a May Contain Sesame warning. Always check the packaging for the most current allergen information.

Is BFree soy-free?

Yes, BFree products are soy-free.

Is BFree nut-free?

Yes, BFree products are nut-free.

Is BFree egg-free?

Yes, BFree products are egg-free.

Is BFree vegan?

Yes, BFree products are vegan-friendly.

Is BFree dairy-free?

Yes, all BFree products are dairy-free.

Is BFree safe for people with celiac disease?

Yes. BFree operates a dedicated gluten-free facility where every ingredient is pre-tested before entering the site. Suppliers are audited in person. Their traceability systems allow tracking products from farm to fork.

What certifications does BFree have?

BFree holds BRC (top-tier food safety certification), GFCO (Gluten-Free Certification Organization) accreditation, and Kosher certification. They pass the most demanding retailer audits worldwide.

Is BFree gluten-free?

Yes, all BFree products are certified gluten-free, testing below 20 parts per million (ppm) of gluten, which is the standard set by the FDA and EU regulations.

Recipes, Usage & Serving Ideas

Are there any kid-friendly ideas for BFree products?

Kids love BFree wraps as pinwheels (spread with cream cheese or hummus and roll), mini quesadillas, or even as wrap tacos. BFree pizza bases are perfect for a DIY pizza night where kids choose their own toppings.

Can I use BFree pizza bases with a pizza oven?

Yes, BFree's Stone-Baked Pizza Bases can be used in a regular oven or pizza oven. They come pre-baked, so just add toppings and heat until crispy and melted.

What are the best fillings for BFree Sweet Potato Wraps?

Sweet Potato Wraps have a slightly sweet flavor that pairs beautifully with spicy fillings like chicken fajitas or pulled pork, roasted vegetables, hummus and falafel, or even sweet combinations like peanut butter and banana.

Can I use BFree wraps for meal prep?

Yes! BFree wraps are great for meal prep. Prepare your wraps, roll them tightly in foil or cling film, and refrigerate. They hold up well for 1-2 days when pre-made.

How do I heat BFree pitta bread?

BFree pitta can be warmed in a toaster, oven, or microwave. For best results, toast lightly and stuff with your favorite fillings while still warm.

Where can I find BFree recipes?

Visit the recipes section at bfreefoods.com for ideas ranging from quick weeknight meals to holiday hosting. You can also follow @bfreefoods on Instagram for daily recipe inspiration.

Can I use BFree bread for French toast?

Yes, BFree's Homestyle Loaf works wonderfully for French toast. The slices soak up the egg mixture nicely and toast to a golden finish.

Are BFree wraps good for quesadillas?

Absolutely! BFree wraps hold their shape perfectly when folded and heated in a pan. Cook for a few minutes on each side; customers say you can't tell they're gluten-free.

Can I use BFree wraps as a pizza base?

Yes! Place a BFree wrap in the oven at 180°C for 3-5 minutes to crisp up, then add sauce, toppings, and cheese. Bake until the toppings are cooked and the base is crispy, for a quick and easy pizza alternative.

What can I make with BFree wraps?

BFree wraps are incredibly versatile: burritos, quesadillas, fajitas, sandwich wraps, breakfast burritos, pizza wraps, pinwheels, and even dessert wraps with Nutella and fruit.

Health, Nutrition & Medical

Can BFree products help with an elimination diet?

Yes, because BFree products are free from gluten, wheat, dairy, eggs, nuts, and soy, they're an excellent choice during elimination diets when you need to avoid multiple allergens simultaneously.

I've just been diagnosed with celiac disease, where do I start?

Welcome! Going gluten-free can feel overwhelming at first, but BFree makes it easier. Start with their wraps and bread as direct swaps for your usual meals. Visit bfreefoods.com/blog for tips, and email customersupport@bfreefoods.com if you have any questions.

Are BFree products healthier than regular bread or wraps?

BFree products are often higher in fiber and protein than many conventional alternatives, while being free from all major allergens. They're a nutritious choice for anyone, not just those avoiding gluten.

How many calories are in BFree products?

Calorie counts vary by product. BFree's bread averages around 70 calories per slice. Check the nutrition panel on your specific product for exact figures.

What is prebiotic fiber and why is it in BFree products?

Chicory root fiber (inulin) is a prebiotic that feeds the beneficial bacteria in your gut. BFree includes it in products like the Soft Original Wraps to support digestive health.

Do BFree wraps spike blood sugar?

Many customers with blood sugar management needs, including those with diabetes and insulin resistance, report that BFree's High Protein Wraps don't spike their blood sugar like other gluten-free products. However, individual responses vary, so consult your healthcare provider.

Are BFree products high in fiber?

Yes, many BFree products are high in fiber (6g+ per serving), thanks to ingredients like bamboo fiber, chicory root fiber (a prebiotic), and psyllium husk.

Are BFree products high in protein?

BFree's High Protein range offers approximately 11g of protein per serving, significantly more than standard gluten-free alternatives. The protein comes primarily from rice protein.

What's the difference between celiac disease and gluten sensitivity?

Celiac disease is an autoimmune condition with intestinal damage, while non-celiac gluten sensitivity causes similar symptoms (bloating, fatigue, brain fog) without the autoimmune response or intestinal damage. Both conditions require avoiding gluten.

What is celiac disease?

Celiac disease is an autoimmune condition where eating gluten triggers an immune response that damages the lining of the small intestine. The only treatment is a strict, lifelong gluten-free diet. BFree products are safe for people with celiac disease.

Specific Product Deep-Dives

Are BFree Pizza Pockets available?

BFree Pizza Pockets are a newer product, portable, filled pizza snacks that are gluten-free and convenient for on-the-go eating.

Does BFree make naan bread?

Yes, BFree Naan Breads are available in UK and Ireland markets, perfect for curries and Indian-inspired meals.

Does BFree make baguettes?

Yes, BFree Baguettes are available in select markets. They're great for subs, dipping, and as a side for soups and salads.

What sweet treats does BFree offer?

BFree makes Sicilian Lemon Tartlets, Heavenly Chocolate Cakes, Brownies, and Carrot Cake, all gluten-free, wheat-free, and dairy-free.

Does BFree make pitta bread?

Yes, BFree's Stone-Baked Pitta Bread is a customer favorite, scoring 10/10 in reviews. It's certified gluten-free, wheat-free, and vegan, perfect for hummus, falafel, and Mediterranean-style meals.

What are BFree Pizza Bases like?

BFree's Stone-Baked Pizza Bases are high in fiber, low in fat, and made with a blend of bamboo fiber and sourdough. They're crunchy on the outside and soft in the middle, perfect for homemade pizza nights.

Does BFree make bread loaves?

Yes, BFree's Homestyle Sandwich Loaves come in White Sourdough and Seeded Brown varieties. They're praised for their larger slice size compared to many gluten-free breads, making them great for proper sandwiches.

What are BFree Sweet Potato Wraps?

The Sweet Potato Wraps have a distinctive orange color and slightly sweet flavor. They're one of BFree's most popular products, praised for their pliability, folding and rolling without cracking.

Tell me about BFree's High Protein Wraps.

BFree's High Protein Wraps contain approximately 11g of protein and 6g of fiber per serving. They're made with rice protein and are popular with athletes, low-carb dieters, and anyone looking to boost their protein intake. Available at Costco and other major retailers.

What varieties of BFree wraps are available?

BFree offers Soft Original Wraps, High Protein Wraps, Sweet Potato Wraps, Quinoa & Chia Seed Wraps, and Multigrain Wraps. Availability varies by market.

Bonus FAQs

Is BFree suitable for the whole family?

Absolutely! BFree products are enjoyed by the whole family, whether gluten-free or not. Many customers report that non-GF family members can't tell the difference and actually prefer BFree wraps and bread.

Can I request BFree products at my local store?

Yes! If your local store doesn't carry BFree, ask the store manager to stock it. You can also email customersupport@bfreefoods.com, who may be able to help connect with local retailers.

Does BFree offer a store locator?

Yes, visit bfreefoods.com and use the Find BFree feature to locate stockists near you. You can search by product type and retailer.

Is BFree available through food delivery apps?

Yes, BFree products can be ordered through Instacart, Amazon Fresh, and the delivery services of major retailers like Tesco, Publix, and Walmart.

Why does BFree use rice protein?

Rice protein is an excellent plant-based protein source that's naturally gluten-free, hypoallergenic, and provides a complete amino acid profile. It helps BFree achieve high protein levels without using common allergens.

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